Frames Up produce branded content for global beauty and skincare brand, Charlotte Tilbury.
Our brief is to provide video content to engage their target audience of beauty-interested customers who want to be educated on how to achieve the glamorous Charlotte Tilbury look. The content needed to be luxury-feel, beautifully shot, and cinematic-quality to capture the essence of the glamorous brand.
This branded content provides an element of experience, not just product description, that motivates customers to return for more. We worked closely with the client to produce a series of video tutorials on how to apply luxury make-up and cosmetics, led by Charlotte Tilbury and their team of experts. The videos have been successfully and continually shared to their many-thousands of followers on their Facebook and Youtube channels.